Episode 37: Holly Buchanan

Holly Buchanan

The author of the book “Selling Financial Services To Women” and the blog “Marketing To Women Online”, Holly Buchanan gives some great insight on avoiding stereotypes and contextualizing our message on female-targeted radio stations.

I think it’s really important to not just assume we have this figured out. Since women are the target audience of the vast majority of Christian stations, it only makes sense to check our language, assumptions, and style to make sure we’re not pushing away the very ones we are trying to reach.

Holly really helps us to do that.

Click to listen to Episode #37 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)

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New Year, New Episodes

The Christian Radio Show is back next week with an all new episode with scheduled guest Holly Buchanan, of the excellent website “Marketing To Women Online”.

We’ll discuss the truths, and stereotypes about reaching women with media, and offer some help on the best way to connect.

Check out her blog. It is EXCELLENT. (And she was a creative director for a radio group for 15 years, so she’s one of us!)

Episode 36: Tommy Kramer

Tommy Kramer

Our format’s leading talent coach offers his perspective on how radio is doing and what he thinks is important. And as usual, he tells it like he sees it. And yet, this is a very uplifting conversation for programmers and talent alike, I think.

NOTE: This was recorded about a month ago. Have not had the chance to publish till now.

Tommy Kramer has spent over 35 years in radio as an on-air talent, Programmer, and Talent Coach, and has worked with over 200 stations in all formats, specializing in coaching morning team shows. He was elected to the Texas Radio Hall of Fame in 2003.

Click to listen to Episode #36 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)

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Episode 35: Mike Couchman

Mike Couchman

Mike Couchman, MD/Afternoons on SOS Radio (formerly WAY-FM Denver, WaY FM Grand Rapids, and mainstream CHR) talk Christian CHR and what it’s like being on the air as a Christian in “Sin City”. Click to listen to Episode #35 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)

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Episode 34: Vance Dillard

Vance Dillard

Vance is someone I have long admired, and it was an honor to travel a few miles to the Salem Nashville studios and catch up with him and his viewpoint on the Contemporary Christian Format. Click to listen to Episode #34 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)

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Episode 33: Eric and Erica

Eric and Erica

I really wanted to talk to these two about their chemistry, Erica’s seemingly boundless enthusiasm in getting the best stories out of people, and how they make it fun.  I hope you will be as inspired as I was by what they do. Click to listen to Episode #33 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)

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Episode 32: Fred Jacobs, “Techsurvey 8”

Fred Jacobs, Jacobs Media

Guest Fred Jacobs of Jacobs Media discusses the key findings of the massive 57,000-listener “Techsurvey 8”, what he is calling “The largest radio tech survey ever conducted”.  Our discussion includes some useful takeaways for the CCM format.

According to Jacobs, “The data from Techsurvey8 strongly suggest that focusing on connecting emotionally and meaningfully with listeners is radio’s best avenue toward remaining relevant and vibrant in the face of new digital competition.”

Click to listen to Episode #32 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)

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