The author of the book “Selling Financial Services To Women” and the blog “Marketing To Women Online”, Holly Buchanan gives some great insight on avoiding stereotypes and contextualizing our message on female-targeted radio stations.
I think it’s really important to not just assume we have this figured out. Since women are the target audience of the vast majority of Christian stations, it only makes sense to check our language, assumptions, and style to make sure we’re not pushing away the very ones we are trying to reach.
Holly really helps us to do that.
Click to listen to Episode #37 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)