Mark Ramsey, President of Mark Ramsey Media, is my guest, and as usual, he brings it for radio, particularly listener-supported radio stations, and the great opportunities we have to strengthen our connection beyond what Neilsen ratings dictate. Key Quote: “If you have a local radio station, if you’re gonna bother to be in the market, if you can have talent who are in the midst of the hundred mile radius of your metro — why are you keeping it all within those four walls? Bring it outside. Allow people to be part of the larger experience. Now, what is that have to do with Nielsen? Nothing. What does that have to do with the experience? Everything.”
Mark is brillant. Listen. But also SUBSCRIBE BELOW.
Visit his website at http://www.markramseymedia.com and SUBSCRIBE to his excellent “Media Unplugged” podcast with Tom Asacker. Oh, and while you’re at it, please subscribe ON MULTIPLE DEVICES at one, or all of the links below.
Bill DeWees is a very successful voice over actor and talent and he enjoys helping people like you and me find work doing that, too. Bill’s mission is to help people find the success he has in voice overs, and he has lots of great advice for us in this episode.
Click or tap to listen to Episode #40 of The Christian Radio Show….or better yet, subscribe at the iTunes link below!
“The good news is that Christ frees us from the need to obnoxiously focus on our goodness, our commitment, and our correctness.” Steve Brown of Key Life has some encouraging words for those of us who consider ourselves Christian communicators.
Click or tap to listen to Episode #39 of The Christian Radio Show….or better yet, subscribe at the iTunes link below!
John Frost and I talk about his resolutions for 2013 for radio, based on an excellent article on Ted Kelly’s HisAir.net. Encouraging our team, looking at what we do as a craft, and how we relate “spiritual” content on-air are all discussed. BE SURE to read his excellent article “My New Year’s resolutions for the Contemporary Christian format” at HisAir.net if you have not. http://hisair.net/columns/john_frost1-9-13.htm
Click or tap to listen to Episode #38 of The Christian Radio Show….or better yet, subscribe at the iTunes link below!
The author of the book “Selling Financial Services To Women” and the blog “Marketing To Women Online”, Holly Buchanan gives some great insight on avoiding stereotypes and contextualizing our message on female-targeted radio stations.
I think it’s really important to not just assume we have this figured out. Since women are the target audience of the vast majority of Christian stations, it only makes sense to check our language, assumptions, and style to make sure we’re not pushing away the very ones we are trying to reach.
Holly really helps us to do that.
Click to listen to Episode #37 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)
Our format’s leading talent coach offers his perspective on how radio is doing and what he thinks is important. And as usual, he tells it like he sees it. And yet, this is a very uplifting conversation for programmers and talent alike, I think.
NOTE: This was recorded about a month ago. Have not had the chance to publish till now.
Tommy Kramer has spent over 35 years in radio as an on-air talent, Programmer, and Talent Coach, and has worked with over 200 stations in all formats, specializing in coaching morning team shows. He was elected to the Texas Radio Hall of Fame in 2003.
Click to listen to Episode #36 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)