Meaningful conversations vs. random postings designed to get “Likes”. Really connecting and serving our listeners via social media. Lori teaches us a lot on this episode.
Lori Lewis is the Director of Digital and Social Media Strategies for Jacobs Media, and will be speaking at the Social Media Momentum Summit April 18 in Charlotte.
Click or tap to listen to Episode #42 of The Christian Radio Show….or better yet, subscribe at the iTunes link below!
Brant Hansen of Air 1 is my co-host. Once a week or so, we just get together and kick around stuff that’s on our minds as radio people/communicators. Today, “how to be unoffendable”.
We’re just talking.
Click or tap to listen to Episode #41 of The Christian Radio Show….or better yet, subscribe at the iTunes link below!
Bill DeWees is a very successful voice over actor and talent and he enjoys helping people like you and me find work doing that, too. Bill’s mission is to help people find the success he has in voice overs, and he has lots of great advice for us in this episode.
Click or tap to listen to Episode #40 of The Christian Radio Show….or better yet, subscribe at the iTunes link below!
“The good news is that Christ frees us from the need to obnoxiously focus on our goodness, our commitment, and our correctness.” Steve Brown of Key Life has some encouraging words for those of us who consider ourselves Christian communicators.
Click or tap to listen to Episode #39 of The Christian Radio Show….or better yet, subscribe at the iTunes link below!
John Frost and I talk about his resolutions for 2013 for radio, based on an excellent article on Ted Kelly’s HisAir.net. Encouraging our team, looking at what we do as a craft, and how we relate “spiritual” content on-air are all discussed. BE SURE to read his excellent article “My New Year’s resolutions for the Contemporary Christian format” at HisAir.net if you have not. http://hisair.net/columns/john_frost1-9-13.htm
Click or tap to listen to Episode #38 of The Christian Radio Show….or better yet, subscribe at the iTunes link below!
The author of the book “Selling Financial Services To Women” and the blog “Marketing To Women Online”, Holly Buchanan gives some great insight on avoiding stereotypes and contextualizing our message on female-targeted radio stations.
I think it’s really important to not just assume we have this figured out. Since women are the target audience of the vast majority of Christian stations, it only makes sense to check our language, assumptions, and style to make sure we’re not pushing away the very ones we are trying to reach.
Holly really helps us to do that.
Click to listen to Episode #37 of The Christian Radio Show….(Flash required, sadly – if you’re on an iPad or iPhone just tap the iTunes link below)
The Christian Radio Show is back next week with an all new episode with scheduled guest Holly Buchanan, of the excellent website “Marketing To Women Online”.
We’ll discuss the truths, and stereotypes about reaching women with media, and offer some help on the best way to connect.
Check out her blog. It is EXCELLENT. (And she was a creative director for a radio group for 15 years, so she’s one of us!)